About Us.

Sonia Vega-Pérez

Researcher & Consultant

London • Madrid • Canarias

About Us.

About Us.

TRENDSTUDIO is a brand strategy and consumer culture practice.

Our work sits at the intersection of cultural insight, aesthetic codes and consumer behaviour - helping brands and creators understand what shapes taste, and why it matters.

TS focuses on clarity: identifying the signals, patterns and meanings that influence how people choose, value and relate to brands. The aim is always practical direction - strategy, positioning and creative guidance grounded in cultural relevance.

Sonia Vega-Pérez

Researcher & Consultant

Sonia Vega-Pérez

Researcher & Consultant

Approach

Cultural analysis grounded in meaning, not hype.

Aesthetic intelligence built from codes, archetypes and visual logic.

Consumer understanding through taste formation and behaviour.

Clear, usable outputs - no jargon, no overcomplication.

Approach

Cultural analysis grounded in meaning, not hype.

Aesthetic intelligence built from codes, archetypes and visual logic.

Consumer understanding through taste formation and behaviour.

Clear, usable outputs - no jargon, no overcomplication.

Who It's For

Brands, teams and creators who want cultural relevance, aesthetic clarity and stronger decision-making - and who need clarity that’s culturally aware, practical and easy to act on.

FAQs

What makes TRENDSTUDIO different from a traditional trend or brand agency?
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We focus on cultural insight and strategic consistency - not forecasting cycles or surface trends. The work is grounded and analytical, built to support real decisions across brand, positioning and consumer culture, not just aesthetics.

Do you offer custom research or only digital products?
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Both. The TS Toolbox gives you self-serve cultural and strategic tools. Our services go deeper - tailored analysis, brand strategy and direction built around your brand.

Are TRENDSTUDIO products suitable for early-stage brands or creators?
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Yes - they're built to give you clarity without committing to a full project. Especially useful if you're a founder, small team or creator still shaping your aesthetic or narrative.

Do you work internationally?
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Yes. TS works with brands and creators across markets, especially where culture, aesthetics and both local and global taste patterns intersect.

How do I know which product or service is right for me?
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If you’re unsure, start with a short call or email. A quick conversation usually clarifies whether you need a digital product, a light diagnostic, or a full strategic project.

Can you help us define our brand's positioning and visual direction?
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Yes - through brand strategy, cultural insight and aesthetic direction work: archetypes, codes and visual logic that map out where your brand should go, and how to express it consistently.

Is TRENDSTUDIO suitable for agencies or in-house teams?
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Definitely. TS is often brought in to support strategy, creative and insights teams who need clearer thinking on brand consistency, positioning and long-term relevance - not just aesthetics.

Do you offer workshops or talks?
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Yes. TS provides sessions on aesthetic capital, taste formation, generational behaviour and cultural shifts.

How long do projects usually take?
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Most services run between 1–6 weeks, depending on scope. Advisory retainers provide ongoing support month to month.

Can I combine multiple services into one project?
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Absolutely. Most clients blend cultural insight, aesthetic direction and brand strategy into a single, coherent process.

Why work with TRENDSTUDIO instead of using AI trend tools?
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AI tools are useful for surface-level scanning, but they can't apply lived market experience, sector-specific judgement, or accountability to a real business decision. TS combines rigorous cultural research with hands-on brand and consumer experience - the kind of judgement that comes from having actually worked inside these markets.

What makes TRENDSTUDIO different from a traditional trend or brand agency?
icon
icon

We focus on cultural insight and strategic consistency - not forecasting cycles or surface trends. The work is grounded and analytical, built to support real decisions across brand, positioning and consumer culture, not just aesthetics.

Do you offer custom research or only digital products?
icon
icon

Both. The TS Toolbox gives you self-serve cultural and strategic tools. Our services go deeper - tailored analysis, brand strategy and direction built around your brand.

Are TRENDSTUDIO products suitable for early-stage brands or creators?
icon
icon

Yes - they're built to give you clarity without committing to a full project. Especially useful if you're a founder, small team or creator still shaping your aesthetic or narrative.

Do you work internationally?
icon
icon

Yes. TS works with brands and creators across markets, especially where culture, aesthetics and both local and global taste patterns intersect.

How do I know which product or service is right for me?
icon
icon

If you’re unsure, start with a short call or email. A quick conversation usually clarifies whether you need a digital product, a light diagnostic, or a full strategic project.

Can you help us define our brand's positioning and visual direction?
icon
icon

Yes - through brand strategy, cultural insight and aesthetic direction work: archetypes, codes and visual logic that map out where your brand should go, and how to express it consistently.

Is TRENDSTUDIO suitable for agencies or in-house teams?
icon
icon

Definitely. TS is often brought in to support strategy, creative and insights teams who need clearer thinking on brand consistency, positioning and long-term relevance - not just aesthetics.

Do you offer workshops or talks?
icon
icon

Yes. TS provides sessions on aesthetic capital, taste formation, generational behaviour and cultural shifts.

How long do projects usually take?
icon
icon

Most services run between 1–6 weeks, depending on scope. Advisory retainers provide ongoing support month to month.

Can I combine multiple services into one project?
icon
icon

Absolutely. Most clients blend cultural insight, aesthetic direction and brand strategy into a single, coherent process.

Why work with TRENDSTUDIO instead of using AI trend tools?
icon
icon

AI tools are useful for surface-level scanning, but they can't apply lived market experience, sector-specific judgement, or accountability to a real business decision. TS combines rigorous cultural research with hands-on brand and consumer experience - the kind of judgement that comes from having actually worked inside these markets.

What makes TRENDSTUDIO different from a traditional trend or brand agency?
icon
icon

We focus on cultural insight and strategic consistency - not forecasting cycles or surface trends. The work is grounded and analytical, built to support real decisions across brand, positioning and consumer culture, not just aesthetics.

Do you offer custom research or only digital products?
icon
icon

Both. The TS Toolbox gives you self-serve cultural and strategic tools. Our services go deeper - tailored analysis, brand strategy and direction built around your brand.

Are TRENDSTUDIO products suitable for early-stage brands or creators?
icon
icon

Yes - they're built to give you clarity without committing to a full project. Especially useful if you're a founder, small team or creator still shaping your aesthetic or narrative.

Do you work internationally?
icon
icon

Yes. TS works with brands and creators across markets, especially where culture, aesthetics and both local and global taste patterns intersect.

How do I know which product or service is right for me?
icon
icon

If you’re unsure, start with a short call or email. A quick conversation usually clarifies whether you need a digital product, a light diagnostic, or a full strategic project.

Can you help us define our brand's positioning and visual direction?
icon
icon

Yes - through brand strategy, cultural insight and aesthetic direction work: archetypes, codes and visual logic that map out where your brand should go, and how to express it consistently.

Is TRENDSTUDIO suitable for agencies or in-house teams?
icon
icon

Definitely. TS is often brought in to support strategy, creative and insights teams who need clearer thinking on brand consistency, positioning and long-term relevance - not just aesthetics.

Do you offer workshops or talks?
icon
icon

Yes. TS provides sessions on aesthetic capital, taste formation, generational behaviour and cultural shifts.

How long do projects usually take?
icon
icon

Most services run between 1–6 weeks, depending on scope. Advisory retainers provide ongoing support month to month.

Can I combine multiple services into one project?
icon
icon

Absolutely. Most clients blend cultural insight, aesthetic direction and brand strategy into a single, coherent process.

Why work with TRENDSTUDIO instead of using AI trend tools?
icon
icon

AI tools are useful for surface-level scanning, but they can't apply lived market experience, sector-specific judgement, or accountability to a real business decision. TS combines rigorous cultural research with hands-on brand and consumer experience - the kind of judgement that comes from having actually worked inside these markets.

Whether you're a founder shaping first impressions or a team scaling a brand that's already working - let's talk.

All rights reserved © 2026

EN

All rights reserved © 2026

EN

All rights reserved © 2026

EN