About Us.

Sonia Vega-Pérez

Researcher & Consultant

London • Madrid • Canarias

About Us.

About Us.

TRENDSTUDIO is a cultural and aesthetic intelligence practice.

Our work sits at the intersection of cultural insight, aesthetic codes and consumer behaviour - helping brands and creators understand what shapes taste, and why it matters.

TS focuses on clarity: identifying the signals, patterns and meanings that influence how people choose, value and relate to brands. The aim is always practical direction - strategy, positioning and creative guidance grounded in cultural relevance.

Sonia Vega-Pérez

Researcher & Consultant

Sonia Vega-Pérez

Researcher & Consultant

Approach

Cultural analysis grounded in meaning, not hype.

Aesthetic intelligence built from codes, archetypes and visual logic.

Consumer understanding through taste formation and behaviour.

Clear, usable outputs - no jargon, no overcomplication.

Approach

Cultural analysis grounded in meaning, not hype.

Aesthetic intelligence built from codes, archetypes and visual logic.

Consumer understanding through taste formation and behaviour.

Clear, usable outputs - no jargon, no overcomplication.

Who It's For

Brands, teams and creators who want cultural relevance, aesthetic clarity and stronger decision-making - and who need clarity that’s culturally aware, practical and easy to act on.

FAQs

What makes TRENDSTUDIO different from a traditional trend or brand agency?
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TS focuses on cultural meaning and aesthetic logic, not forecasting cycles or surface-level trends. The work is grounded, analytical and built to support clear strategic decisions - not hype or noise.

Do you offer custom research or only digital products?
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Both. The TS Toolbox provides self-serve cultural and aesthetic insight. Our services deliver deeper, tailored analysis and strategic direction.

Are TRENDSTUDIO products suitable for early-stage brands or creators?
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Yes. They’re designed to give clarity without requiring a full project - especially helpful for founders, small teams and creators shaping their aesthetic or narrative.

Can I combine multiple services into one project?
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Absolutely. Most clients blend cultural insight, aesthetic direction and brand strategy into a single, coherent process.

Do you work internationally?
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Yes. TS works with brands and creators across markets, especially where culture, aesthetics and global taste patterns intersect.

How long do projects usually take?
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Most services run between 1–6 weeks, depending on scope. Advisory retainers provide ongoing support month to month.

Can you help us define our brand’s aesthetic direction?
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Yes - through Aesthetic Intelligence work, archetypes, codes and visual logic. This includes aesthetic mapping, direction territories and practical guidelines for expression.

Is TRENDSTUDIO suitable for agencies or in-house teams?
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Definitely. TS is often brought in to support strategy, creative and insights teams who need clearer cultural or aesthetic grounding.

Do you offer workshops or talks?
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Yes. TS provides sessions on aesthetic capital, taste formation, generational behaviour and cultural shifts.

How do I know which product or service is right for me?
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If you’re unsure, start with a short call or email. A quick conversation usually clarifies whether you need a digital product, a light diagnostic, or a full strategic project.

What makes TRENDSTUDIO different from a traditional trend or brand agency?
icon
icon

TS focuses on cultural meaning and aesthetic logic, not forecasting cycles or surface-level trends. The work is grounded, analytical and built to support clear strategic decisions - not hype or noise.

Do you offer custom research or only digital products?
icon
icon

Both. The TS Toolbox provides self-serve cultural and aesthetic insight. Our services deliver deeper, tailored analysis and strategic direction.

Are TRENDSTUDIO products suitable for early-stage brands or creators?
icon
icon

Yes. They’re designed to give clarity without requiring a full project - especially helpful for founders, small teams and creators shaping their aesthetic or narrative.

Can I combine multiple services into one project?
icon
icon

Absolutely. Most clients blend cultural insight, aesthetic direction and brand strategy into a single, coherent process.

Do you work internationally?
icon
icon

Yes. TS works with brands and creators across markets, especially where culture, aesthetics and global taste patterns intersect.

How long do projects usually take?
icon
icon

Most services run between 1–6 weeks, depending on scope. Advisory retainers provide ongoing support month to month.

Can you help us define our brand’s aesthetic direction?
icon
icon

Yes - through Aesthetic Intelligence work, archetypes, codes and visual logic. This includes aesthetic mapping, direction territories and practical guidelines for expression.

Is TRENDSTUDIO suitable for agencies or in-house teams?
icon
icon

Definitely. TS is often brought in to support strategy, creative and insights teams who need clearer cultural or aesthetic grounding.

Do you offer workshops or talks?
icon
icon

Yes. TS provides sessions on aesthetic capital, taste formation, generational behaviour and cultural shifts.

How do I know which product or service is right for me?
icon
icon

If you’re unsure, start with a short call or email. A quick conversation usually clarifies whether you need a digital product, a light diagnostic, or a full strategic project.

What makes TRENDSTUDIO different from a traditional trend or brand agency?
icon
icon

TS focuses on cultural meaning and aesthetic logic, not forecasting cycles or surface-level trends. The work is grounded, analytical and built to support clear strategic decisions - not hype or noise.

Do you offer custom research or only digital products?
icon
icon

Both. The TS Toolbox provides self-serve cultural and aesthetic insight. Our services deliver deeper, tailored analysis and strategic direction.

Are TRENDSTUDIO products suitable for early-stage brands or creators?
icon
icon

Yes. They’re designed to give clarity without requiring a full project - especially helpful for founders, small teams and creators shaping their aesthetic or narrative.

Can I combine multiple services into one project?
icon
icon

Absolutely. Most clients blend cultural insight, aesthetic direction and brand strategy into a single, coherent process.

Do you work internationally?
icon
icon

Yes. TS works with brands and creators across markets, especially where culture, aesthetics and global taste patterns intersect.

How long do projects usually take?
icon
icon

Most services run between 1–6 weeks, depending on scope. Advisory retainers provide ongoing support month to month.

Can you help us define our brand’s aesthetic direction?
icon
icon

Yes - through Aesthetic Intelligence work, archetypes, codes and visual logic. This includes aesthetic mapping, direction territories and practical guidelines for expression.

Is TRENDSTUDIO suitable for agencies or in-house teams?
icon
icon

Definitely. TS is often brought in to support strategy, creative and insights teams who need clearer cultural or aesthetic grounding.

Do you offer workshops or talks?
icon
icon

Yes. TS provides sessions on aesthetic capital, taste formation, generational behaviour and cultural shifts.

How do I know which product or service is right for me?
icon
icon

If you’re unsure, start with a short call or email. A quick conversation usually clarifies whether you need a digital product, a light diagnostic, or a full strategic project.