Last updated: 28 October 2026
Who we are
TRENDSTUDIO is the trading name of Sonia Vega-Pérez, a sole trader operating in the United Kingdom.
This Privacy Policy explains how we collect, use, share and protect personal information in connection with our websites, digital products and professional services.
It applies to:
https://ts-trendstudio.com
https://intelligence.ts-trendstudio.com
In this Policy, “TRENDSTUDIO”, “we”, “us” and “our” refer to Sonia Vega-Pérez trading as TRENDSTUDIO.
TRENDSTUDIO is generally the data controller for personal information processed for its own business purposes.
Contact
TRENDSTUDIO
27 Old Gloucester Street
London, WC1N 3AX
United Kingdom
Email: info@ts-trendstudio.com
The address above is our business correspondence address.
Some third-party providers, including payment providers acting as merchant of record, may independently control information processed for their own purposes.
Information we collect
Depending on your interactions with us, we may collect:
Identity and contact information: Your name, email address, organisation, professional role and correspondence details.
Account information: Login identifiers, account preferences, authentication records and account activity.
Purchase information: Products ordered, payment status, transaction references, billing details, purchase history and refund records.
Product inputs: Brand names, website addresses, competitor preferences, geographic scope, research instructions and other information submitted to use our digital products.
Communications: Enquiries, correspondence, support requests and feedback.
Technical and usage information: IP addresses, browser and device information, security logs, page interactions, cookie preferences and analytics data, where collected.
Research information: Publicly available brand, business, market and cultural information used in our research and analysis.
We do not ordinarily need sensitive personal information to provide our products. Please do not submit sensitive information, confidential trade secrets or third-party personal information unless you have a lawful and appropriate reason to do so.
How we collect information
We may collect information directly from you when you contact us, create an account, make a purchase, complete a product form or communicate with us.
We may also collect limited technical information automatically when you use our websites.
For research products, we may retrieve information from publicly accessible websites and other relevant sources.
Payment providers and other service providers may supply transaction status, account or security information necessary to administer purchases and protect our services.
Why we use information
We process personal information to:
Provide, maintain and secure our websites.
Respond to enquiries and manage business relationships.
Create and administer customer accounts.
Process purchases and manage entitlements.
Generate and deliver digital products.
Provide customer support and resolve complaints.
Maintain financial and transaction records.
Prevent fraud, abuse and unauthorised access.
Monitor website performance and improve our services.
Send marketing communications where permitted.
Comply with legal and regulatory obligations.
We do not sell personal information.
Our legal bases
Where the UK GDPR applies, we rely on the following legal bases, as appropriate:
Contract: Processing necessary to enter into or perform a contract with you, including supplying purchased products.
Legitimate interests: Processing necessary for proportionate business purposes, including website security, service improvement, fraud prevention, customer support and managing professional enquiries.
Legal obligation: Processing necessary to comply with applicable accounting, tax, consumer protection and other legal requirements.
Consent: Processing based on your consent, including certain optional cookies and marketing activities.
Where the EU GDPR applies, we assess the corresponding legal bases and obligations under that legislation.
You may withdraw consent at any time where consent is our legal basis. Withdrawal does not affect processing already lawfully carried out.
AI-generated research and analysis
Certain TRENDSTUDIO Intelligence products use artificial intelligence, automated information retrieval and analytical systems to produce research and strategic reports.
These systems may process the brand, website, competitor and market information you provide alongside publicly available research sources.
The analysis concerns brands, markets and strategic positioning. We do not currently use these products to make solely automated decisions about individuals that produce legal or similarly significant effects.
We do not use customer-submitted information for unrelated purposes without an appropriate legal basis.
Service providers and information sharing
We use external technology and professional service providers to operate our business.
These may include:
Framer for website publishing.
Application hosting, authentication and database providers.
Stripe and associated payment services.
Email and customer communications providers.
Analytics and security providers.
AI, research and web-retrieval technology providers.
Professional advisers where necessary.
We share information only where reasonably necessary for the relevant purpose, subject to applicable contractual and legal safeguards.
Some providers act as processors on our behalf. Others, particularly payment providers, may act as independent controllers.
We may also disclose information where required by law or necessary to establish, exercise or defend legal rights.
International data processing
Some service providers may process personal information outside the United Kingdom or European Economic Area.
Where required, we use appropriate international transfer safeguards, including recognised adequacy arrangements or applicable contractual protections.
The EU GDPR may also apply to certain processing activities involving individuals in the EEA. Where it applies, we will comply with the relevant requirements, including any applicable representative obligations.
How long we retain information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention depends on the category of information, contractual requirements, operational needs and applicable legal obligations.
Financial records may be retained for the periods required by tax and accounting law.
Account information may be retained while an account remains active and for a reasonable period afterwards where needed for legal, security or support purposes.
Product inputs, reports, communications and technical records are retained according to their operational purpose and applicable retention requirements.
When information is no longer required, we delete or anonymise it where reasonably practicable, subject to legal obligations.
Cookies and analytics
Our websites may use cookies and similar technologies for authentication, security, functionality, analytics and user preferences.
Non-essential technologies are subject to applicable consent requirements.
See our Cookie Policy for more information.
Marketing communications
We may send information about TRENDSTUDIO products, services or updates where permitted by law.
You can opt out of marketing communications at any time using the unsubscribe mechanism provided or by contacting us.
Essential account, transaction and product-delivery communications are not marketing messages.
Security
We use reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, loss and misuse.
No online service can guarantee absolute security.
You should protect your account credentials and notify us promptly if you suspect unauthorised access.
Your data protection rights
Depending on applicable law and the circumstances, you may have rights to:
Access your personal information.
Request correction of inaccurate information.
Request deletion.
Restrict or object to certain processing.
Request data portability.
Withdraw consent.
Challenge certain automated decisions, where applicable.
To exercise your rights, email info@ts-trendstudio.com.
We may request reasonable information to verify your identity.
Privacy complaints
If you are concerned about how we handle your personal information, you can complain directly to us at info@ts-trendstudio.com.
We will acknowledge data protection complaints within 30 days of receiving them, investigate without undue delay and provide an appropriate response.
You may also complain to the UK Information Commissioner's Office:
https://ico.org.uk
Where the EU GDPR applies, you may have the right to complain to a competent EEA data protection supervisory authority.
Children's privacy
Our products and services are intended for adults and professional users and are not directed at children.
We do not knowingly seek to collect personal information from children through our digital product purchase services.
External websites
Our websites may link to external websites and services.
Their privacy practices are governed by their own policies, which we encourage you to review.
Changes to this Policy
We may update this Policy to reflect changes in our services, technology or legal obligations.
The latest version will be published on our website with an updated date.
Where required, we will provide additional notice of material changes.
Contact
For privacy enquiries, rights requests or complaints:
Sonia Vega-Pérez trading as TRENDSTUDIO
Email: info@ts-trendstudio.com
Correspondence address:
27 Old Gloucester Street
London, WC1N 3AX
United Kingdom